PrizePlay

Prize Play

With the flood of media and entertainment applications onto mobile networks, the next frontier for mobile business is to foster engagement between subscribers and applications that enables a lasting and recurrent exchange of value. In this spirit, the PrizePlay brand of prize-based games offer a unique ability to reward users for purchasing game tokens (game plays) and play skill-based games that offer prizes and promotions. To accomplish this, PrizePlay games leverage mobile network connectivity and several telecom-grade components of the Sennari Platform (see below) and are offered as PrizePlay™

branded products or as white label solutions for third-party customers.

PrizePlay games consistently attract repeat users in deployments on wireless networks in the USA, UK and across Europe, where the games have broken revenue-generating records, attracted hundreds of thousands of loyal users, and made tens of thousands of users into happy prize winners. Traditionally popular on Java and BREW phones, PrizePlay games will soon be launched on most of the major smart phone platforms. Through new partnerships, PrizePlay games will soon also be offered in Asia.

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